Wineries
Built with wineries
that care about the guest experience.
We work with a small number of premium estates each year — building AI sommeliers and agents that reflect each winery’s wines, voice, standards, and hospitality.
Thomas George Estates
Russian River Valley, Sonoma County
Thomas George Estates was the first winery to launch a Wine Sommelier AI agent in their tasting room. The estate is known for small-lot Pinot Noir, Chardonnay, and sparkling wines from its Russian River Valley vineyards.
When we began working together, the goal was simple: help every guest receive a thoughtful, knowledgeable wine conversation — even when staff were busy, unavailable, or focused on guests in front of them.
The sommelier we built for Thomas George Estates was trained on their wines, vintages, winemaking philosophy, vineyard details, tasting experiences, and guest questions. It gives guests a way to explore the estate more deeply, ask questions freely, and discover the wines that fit their preferences.
JCB
Burgundy · Napa · Sonoma
JCB represents a more complex challenge: a sommelier trained across multiple properties, regions, wine styles, and guest experiences.
The goal is to create one intelligent wine guide that can understand the breadth of the JCB portfolio while still preserving the personality, elegance, and detail that define the brand.
Built for scale, multilingual guest engagement, and a luxury wine experience, the JCB sommelier marks the next step in how AI can support premium wine programs.
Chapter 03 — Working with us
We work with a limited number
of estates each year.
The sommelier we build for your winery is not a template. It is trained on your wines, your story, your team, your guests, and your standards.
That kind of depth takes care. It also takes collaboration. We work closely with each winery to make sure the experience feels accurate, polished, and true to the estate.
We also build around the systems your team already uses. For many wineries, that means connecting the sommelier experience with platforms like Commerce7 for commerce and customer data, and TOCK for reservations, tastings, and experiences.
If you are building toward the future of your guest experience, we would love to hear from you.
Chapter 03 — Working with us
We work with a limited number
of estates each year.
The sommelier we build for your winery is not a template. It is trained on your wines, your story, your team, your guests, and your standards.
That kind of depth takes care. It also takes collaboration. We work closely with each winery to make sure the experience feels accurate, polished, and true to the estate.
We also build around the systems your team already uses. For many wineries, that means connecting the sommelier experience with platforms like Commerce7 for commerce and customer data, and TOCK for reservations, tastings, and experiences.
If you are building toward the future of your guest experience, we would love to hear from you.