01
Knows your wines.
Every varietal, vintage, tasting note, vineyard, pairing, and release detail — available instantly, without your team having to repeat the same answers again and again.
CAPABILITY / 01
The Sommelier
A sommelier for every guest.
At every moment.
A conversational AI sommelier trained on your wines, your story, your vintages, and your voice. Available on your website, in your tasting room, and anywhere your guests are ready to discover what to drink next.
Chapter 01 — What it does
A guide, a storyteller,
and a wine expert.
02
Tells your story.
Your estate history, winemaking philosophy, vineyard practices, and brand voice carried into every conversation with consistency and care.
CAPABILITY / 02
03
Guides every guest.
From first-time visitors to loyal collectors, the sommelier helps guests find the right bottle based on what they like, what they have tried, and what they may love next.
CAPABILITY / 03
Chapter 02 — More than answers
It moves the guest
forward.
The sommelier does not stop at recommendations. It helps guests take the next step — adding a wine to cart, booking a tasting, or continuing a conversation based on what they have already explored.
Connected with Commerce7 and TOCK, it brings discovery, purchase, and reservation into one guided experience.
01
Adds to cart when interest is highest.
When a guest connects with a wine, the sommelier can add it to their Commerce7 cart directly within the conversation. The experience stays guided, simple, and uninterrupted.
ACTION / 01
02
Turns interest into a visit.
For guests ready to experience the estate in person, the sommelier can guide them toward the right tasting and support reservations through Commerce7 or TOCK, depending on the systems your winery uses.
ACTION / 02
03
Carries the relationship forward.
Purchases, reservations, and preferences can inform the next conversation — helping returning guests feel remembered and giving your team a clearer view of what matters to them.
ACTION / 03
One conversation.
Discovery, purchase, and reservation — connected.
Chapter 02 — More than answers
It moves the guest
forward.
The sommelier does not stop at recommendations. It helps guests take the next step — adding a wine to cart, booking a tasting, or continuing a conversation based on what they have already explored.
Connected with Commerce7 and TOCK, it brings discovery, purchase, and reservation into one guided experience.
01
Adds to cart when interest is highest.
When a guest connects with a wine, the sommelier can add it to their Commerce7 cart directly within the conversation. The experience stays guided, simple, and uninterrupted.
ACTION / 01
02
Turns interest into a visit.
For guests ready to experience the estate in person, the sommelier can guide them toward the right tasting and support reservations through Commerce7 or TOCK, depending on the systems your winery uses.
ACTION / 02
03
Carries the relationship forward.
Purchases, reservations, and preferences can inform the next conversation — helping returning guests feel remembered and giving your team a clearer view of what matters to them.
ACTION / 03
One conversation.
Discovery, purchase, and reservation — connected.
Chapter 03 — Why it drives revenue
Every extra step
creates distance.
Online, the gap between interest and action is where momentum is often lost. A guest reads a tasting note, hesitates, opens another page, and the moment passes.
The sommelier shortens that distance. It answers the question, makes the recommendation, and helps the guest move forward while their interest is still fresh.
For wineries, that means a more personal online experience — and more opportunities to convert curiosity into meaningful direct-to-consumer revenue.
More guided decisions.
Fewer lost moments.
A better path from interest to purchase.
Chapter 04 — The tasting room, everywhere
The next best thing
to being there.
Buying wine online can feel impersonal: a grid of bottles, a list of tasting notes, and no one there to ask.
The sommelier brings more of the tasting room experience into the digital world — the guidance, the stories, the winemaker’s voice, and the feeling that someone knowledgeable is walking the guest through the wines.
It is not a replacement for the estate visit. It is the next best thing to being there.
Chapter 05 — Where it lives
Anywhere your
guests are.
The sommelier can live on your website, in your tasting room, on tablets, kiosks, QR codes, and mobile devices. It can support guests before they book, while they are tasting, and long after they leave.
It works when your team is busy. It works after hours. And it helps every guest feel like someone is there to guide them.
WebsiteTasting RoomTabletsKiosksQR CodesMobileAfter Hours
Chapter 06 — Built for wine
Not a chatbot.
A sommelier.
Generic AI tools do not understand the rhythm of a winery. They do not understand vintage variation, allocation, tasting preferences, estate voice, or why a guest who loved one Pinot might be ready for something more unexpected.
Wine Sommelier AI was built specifically for wine. It is trained on your portfolio, your story, your standards, and the kinds of conversations your team has every day.
The result is not a generic assistant. It is a wine guide that feels like part of your estate.
Chapter 07 — How it works
A quiet, careful
onboarding.
01
Discovery
We learn your wines, your story, your hospitality style, and the questions your guests ask most often.
STEP / 01
02
Training & Deployment
We train the sommelier on your estate knowledge, connect it to your website, your tasting room workflow, and your winery systems — including Commerce7 and TOCK where applicable — and prepare it for your guest experience.
STEP / 02
03
Refinement
We monitor conversations, improve responses, and keep the sommelier updated as your wines, vintages, releases, and team needs evolve.
STEP / 03
See the sommelier
in action.
Experience how the sommelier guides guests through your wines — or let us walk you through it privately.
See the sommelier
in action.
Experience how the sommelier guides guests through your wines — or let us walk you through it privately.